Thank you for the patience with us on getting the information you have requested ready. Just to get anyone reading this up to speed, the question was to show how many unique takers there were for each pair that we had in July and how many of them were active liquidity providers. We were looking at the WETH and the ALCX pair. We could also offer similar information for other pairs as well now.
For the ETH pair we had 23 unique takers and 15 of them were providing liquidity.
For ALCX we had 36 unique participants and 9 of them were liquidity providing.
We definitely would like to make sure that the number of takers grows. Our revenue depends on the amount of takers and not the liquidity in the book, so we are aligned with 0x in that sense.
Here are few things that got done since last post in order to make sure that the number of takers keeps growing:
-
In August we added an ability to simply enter the amount of collateral you want to borrow against and we will automatically fill that across multiple orders at the best rate. Essentially a one click borrow.
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We are having conversations with large protocols that are thinking of offering liquidity in the order books for their own users at a fixed rate. That in combination with one click borrowing will significantly increase the amount of new takers.
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We have mock ups for a much more friendly user UI that is currently being developed. That will make borrowing even easier.
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We are connecting to the 0x order book on BSC, ETH and Polygon.
We also took into account the previous recommendations that you had and we decided to split the grant spendings across incentives and marketing. We would also want to keep the KPI based structure. Here is the reconsidered break down:
Ruler
| Collateral |
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
| wMATIC |
$20,000 |
$20,000 |
$8,000 |
$8,000 |
$8,000 |
$8,000 |
| ETH |
$20,000 |
$20,000 |
$8,000 |
$8,000 |
$8,000 |
$8,000 |
Total Guaranteed Emission: $80,000 (first and second month)
Upfront Marketing: $20,000 (for 2 month)
Total KPI Based: $64,000
Cover
| Coverage For |
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
| Anyswap |
$20,000 |
$20,000 |
$8,000 |
$8,000 |
$8,000 |
$8,000 |
| Xpollinate |
$20,000 |
$20,000 |
$8,000 |
$8,000 |
$8,000 |
$8,000 |
| Matic Bridge |
$20,000 |
$20,000 |
$8,000 |
$8,000 |
$8,000 |
$8,000 |
Total Guaranteed Emission: $120,000 (for first and second month)
Upfront Marketing: $20,000 (for 2 month)
Total KPI Based: $96,000
Grand Total for Both Ruler and Cover:
Guaranteed Emission: $200,000 (for first and second month)
Upfront Marketing: $40,000 (for 2 month)
KPI Based: $160,000
Breakdown of the marketing budget.
Educational Components - $7,000 per month per protocol:
Ruler is inherently difficult to understand as many of our current users have noted. Simplification, education and discussion are the primary marketing tools besides reduction of gas fees, needed to grow the user base.
We are planning to launch an educational campaign aimed at simplifying Ruler as well as Cover including building websites devoted to this like: https://learnruler.com/ as well as a YouTube pages with tutorial videos. We have already identified partners that we can work with on production. We expect to begin working on these materials prior to Polygon launch.
Advertising Components $3,000 per month per protocol:
In order to attract users to the content that we produce we need to make sure we also invest in the advertising of it. Here are a few thing that we are planning on doing in order to attract attention to our protocols:
- Two (2) AMAs on order books for both Ruler and Cover communities.
- Two (2) live podcast episodes with @DefiExpectations on how to take advantage of our protocols.
- Two (2) collaborations with @Defislate A “Deep Dive” thread on Twitter, linked to our Discord and Telegram servers.
We will also consider doing airdrops for our users in order to encourage the spread of our educational content as well as the live sessions.
We are open to any feedback in regards to this suggestion and would love to answer any clarification questions. We are also open to scheduling an open session for the 0x community where we can answer all of the questions about our protocols or how this grant allocation aligns with the 0x interest. Thank you!